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26 April 2024
Inside incentives: why the return of incentive travel is a waiting game
Elliott Grant, Site GB president 2020 and director of BLACK BOOK outlines the dilemma facing incentives organisers – evolve or be patient? There’s been lots of debate on what the evolution of incentives is going to be in a post‐COVID world. Agencies have been exploring different options for engaging and motivating incentive programmes. 
         
         
       
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