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25 April 2024
Acquisition: PCMA takes 'calculated risk' as members expected to ratify merger

Two meetings industry have announced plans to merge. USA-based PCMA (Professional Convention and Management Association) is pursuing the acquisition of fellow countryman the Corporate Event Marketing Association (CEMA) in what it describes as a ‘calculated risk’. The two organisations signed a formal partnership in January to introduce their members to new audiences and this move...




         
       
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